Negroni and Campari

Not sure what started my love for Negronis, but I think I had a predestined attraction.

You see… Campari has been a liqueur that has been a staple of my family’s household ever since I can remember. My mom was a woman of very specific likes and dislikes, and Campari on the rocks was her drink.
I have memories of my dad asking her what she would like to drink, and she would always reply, “Just a little Campari on ice.” (If you have a Mexican friend, you know everything is referred as "little” in a term of endearment: tamalito, sopita, vasito…)
The deep red color was always mesmerizing, but when I was of drinking age and tried it for the first time, I could not understand why she would drink that!

I guess it’s true that with age comes wisdom because now I absolutely love it. I’m still not as hardcore as my mom to drink it just on the rocks, but I drink it in the good company of Gin and Vermouth to make what many have called the “perfect cocktail”: The Negroni.

About the image

I had been thinking about playing with light painting for a while and how it would look integrated with some food element. I decided to use the Campari bottle because I imagined the glass would give great reflections and highlights in color and because red is my favorite color.

It took a couple of nights of testing the movement of the red light in a pitch black room. The swirls you can create are so cool, and you can see a few of the test shots below.
For the final shot, I wanted it styled with a couple of cocktails on a dark wooden surface with pops of color from the garnish. I added some water to help with texture, and during the shot, I decided to add the pouring of some Gin and freeze the action!

How about animating it?

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Social video generates more shares than text and images combined.

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Cheers!

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