Peet’s Coffee Golden Lattes
“At Peet’s, our beverage team crafts memorable flavors to capture the mood and taste of each season.”
Seasonal products are one of the key marketing components in Peet’s Coffee business. There is a constant need to create visual resources to be distributed across all their sales channels, in-store communications, and social media. The team at Peet’s approached me to help create images that could support the launch of their new drink lineup in a warm and beautiful manner while conveying important flavor cues.
Following Peet’s Coffee Art Direction, my team sourced location, props and food styling. Over a 2 day on location shoot we created the images that would go on their website, marketing and social channels. A separate in studio shoot was needed to create all images for in-store display and signage as well as images of the isolated drinks to be used on App and web ordering systems.
Warm earthy tones help tell the story for these Turmeric-infused Golden lattes with touches of ginger and honey.
This campaign included images for print with heros of the new drinks and their new caprese sandwich and lifestyle images for digital campaign.
The client was incredibly happy with the results. The series of food, drinks and lifestyle images were very well received through their social channels and trade media.
The main campaign images have won awards in Foodelia Food Photography contests.
Collaborators:
Food Stylist: Lorena Masso
Art Producer: Porscha Michelle
Designer/Art Director: Jason Francis
Assistant: Jenna Wallace
Hair & Makeup: James Anthony
Wardrobe: Rachel Fawkes
Want to take a peek behind the scenes?
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