Pumpkin Spice Latte AF
It’s the season that pumpkin takes over!
It seems that everyone waits on pins and needles at the beginning of the Fall season for when the PSL drops across most coffee brands and bakery shops.
In preparation for this seasonal classic, I put together a shoot creating hero images featuring coffee drinks. Color backgrounds and warm wooden textures help convey the message. I also wanted to use prop elements that brought a different color palette to the classic orange and brown Fall colors. Introducing the purple elements makes the images more modern, and in the case of the green mug, also brings in a different hue to the scene.
Check out the 3 options of the images and an application for an email campaign I created below.
You can also see a behind-the-scenes reel on my Instagram here.
Surfaces Erickson Surfaces
Coffee Mr. Espresso
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Get your pumpkin on!
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